Is Bulova A Luxury Brand? TRUTH UNVEILED!

A New York-based watchmaker, Bulova was founded in 1875 and has been in business. Bulova has produced some high-quality watches over the years, but some people question whether or not it is a luxury brand. Let’s take a closer look at that!

Is Bulova a luxury brand? No, Bulova has not considered a luxury watch brand because it is more affordable than other watch brands available on the market.

However, this does not imply that the brand isn’t worthwhile. Quality craftsmanship and cutting-edge designs are hallmarks of the Bulova brand. It offers an excellent quality to price ratio in most product lines.

Bulova is a well-known watchmaker with a long history in the industry. When deciding whether or not a brand is luxurious, there are several factors to take into account. Keep reading to get all the information you need!

A Brief History

bulova watches review

Bulova was established in 1875 by Joseph Bulova, a Bohemian immigrant. It began as a small jewellery shop in New York City but quickly grew more prominent. The brand’s innovation and excellent quality fueled its rapid growth.

In 1911, Joseph Bulova started making table clocks and pocket watches in New York, and a year later, he opened a factory in Bien, Switzerland, to manufacture watches.

In the 1920s, the brand became well-known for its wide selection of men’s and women’s timepieces. The company’s marketing strategy is a significant contributor to this growth. 

Moreover, Bulova was the first company to advertise radio in 1926. Besides this, Bulova had many firsts to its name. Accutron was the world’s first electric watch, created by them. Additionally, they are known for their progressive nature, as they were the first watch company to create a line of watches exclusively for women.

In terms of toughness and longevity, Bulova has proven itself unsurpassed. It is famous for producing rugged and durable military watches. After a few years, the company started making automatic and self-winding watches that changed the watch industry and found success.

Over the years, Bulova has established itself as one of the world’s most popular watch brands by opening hundreds of stores across the US. Presently, Citizen Watch Co. owns the company and produces the most influential movement that competes with any other timepiece on the market today.

Is Bulova A Luxury Brand?

After a brief history of the brand, now it is time to discuss the main question of this article, is Bulova a luxury brand?

For a brand to be classed as “luxury,” it is essential to consider factors like high-end materials, in-house movements and manufacturing process, and the price. Only a small percentage of its models meet these requirements. As a result, it is not a luxury brand.

But overall, Bulova is considered an entry-level luxury brand or a high-end watch brand. Their price range is too affordable to be called a luxury brand.

Build-Quality of Bulova Watches


Bulova is widely regarded as an entry-level luxury brand in terms of quality, craftsmanship, and affordability. However, when we think of “luxury,” it doesn’t measure up to the standards of Rolex or Breitling.

The prices of Bulova watches are reasonable, fair, and great value for your money, which makes them an excellent brand to start with if you’re new to the world of high-end or luxury watches.

Previously, Bulova used mineral crystals to make watch faces, but they’re now using sapphire instead. It produces stainless steel-cased automatic and quartz watches. Additionally, their watch straps are typically stainless steel or genuine leather.

Let’s now discuss their movements. Quartz and Automatic movements are used in Bulova timepieces. As a result of their excellent movement accuracy, some Bulova watches have become popular in the watchmaking industry. Bulova Precisionist and Accutron timepieces are among them.

Style & Design

Bulova is renowned for its perfect blend of style and durability. Often, Bulova’s watches appear to be more expensive than they are. Bulova has a wide variety of sporty, luxurious, chronograph, and minimalist designs.

Bulova produces some truly stunning and unique timepieces with intricate designs. It provides both a high-quality appearance and an improved design and style.

Although these timepieces can be worn casually by users, most of their watches are designed to be worn with formal attire.

To sum it up, Bulova’s designs are all about comfort, simplicity, and elegance, so it’s hard to go wrong with any of them.


Bulova is a great place to start because of its affordable prices compared to other luxury watch brands. Most of their budget-friendly watches cost between $250 and $500, but you can spend upwards of $1,000 or even more if you want a high-end watch model.

Their watches are more expensive due to the inclusion of diamonds and gold. The most luxurious Bulova watch is the Joseph Bulova, which costs up to $42,000.

Warranty Policy

Bulova offers a 3-year limited international warranty on all of its products. This warranty will cover all defects, excluding accidental damage. Additionally, users will have the option of exchanging their faulty watch for a new one of a similar model.

Best Luxury Watches of Bulova

Following are the best-selling luxury watches offered by Bulova:1-

1- Bulova Men’s Precisionist – 96B158

Bulova Men's Precisionist

Product Specifications

Display TypeAnalog
Case Diameter42 Millimeters
Water Resistance Level30 meters

Bulova Precisionist is the best luxury watch because of its unique design and classy appearance. With the watch’s versatile design, you can wear it with anything.

This timepiece has a dark-colored dial with silver-toned hands. The watch features a stainless steel case having a diameter of 42mm. Additionally, it has a mineral crystal that is scratch-resistant and durable. Further, it’s a high-quality timepiece with a second hand that sweeps smoothly. 

One of the watch’s most notable features is its ability to keep accurate time. A precisionist movement ensures that the watch is as precise as possible within a margin of error of 10 seconds per year.

 For added convenience, the watch is water-resistant up to a depth of 30 meters. It means it can withstand the rain splashes. Submersion and showering aren’t safe with this product.

Even though the watch is expensive, it is well worth it because of the high-end features and the sophisticated design it boasts.

Aside from that, it’s covered by Bulova’s standard 3-year Limited Warranty.

In a Nutshell

Undoubtedly, Bulova Precisionist is one of the most beautiful and respectable timepieces you will ever own. Precisionist movements do not compromise on the accuracy of time. Furthermore, the watch’s overall appearance and durability make it an excellent choice.

[i2pc show_title=”false” title=”Pros & Cons” show_button=”false” pros_title=”Pros” cons_title=”Cons” ][i2pros]Beautiful design
Easy to read display
Precisionist Movement
Durable construction[/i2pros][i2cons]Expensive[/i2cons][/i2pc]

2- Bulova Men’s Watch

Product Specifications

Display TypeAnalog
Case Diameter45 Millimeters
Water Resistance Level200 meters

The Bulova Men’s Watch is a classy and elegant timepiece that looks great on any man’s wrist. Fantastic design and color combinations make this watch stand out.

Bulova’s men’s watch features a luminous blue dial with rose gold and white hands. A stainless steel case with rose gold-toned accents adds the perfect elegance to this watch.

Furthermore, it has a dome-shaped mineral crystal that protects it from scratches and ensures long-term durability. In addition, the bracelet of the watch is made of stainless steel and features rose gold-toned accents.

For precise timekeeping, it uses a Quartz movement, known for its dependability and accuracy.

As a bonus, the Bulova men’s watch has a chronograph movement, which means that it can also be used as a stopwatch. This feature is also helpful if you need to keep track of short periods.

It also has a water-resistant rating of 200 meters so that you can wear it while swimming or bathing.

In A Nutshell

Overall, the Bulova Marine Star watch is a high-quality timepiece that people can wear with various outfits. Its design is highly appealing. No doubt, it’s a great option if you like getting compliments on your sense of fashion.

[i2pc show_title=”false” title=”Pros & Cons” show_button=”false” pros_title=”Pros” cons_title=”Cons” ][i2pros]Durable
Luminous hands
Water-resistance of 200 meters
It comes with a three-year warranty[/i2pros][i2cons]Only for men[/i2cons][/i2pc]

Where Are Bulova Watches Made?

Although Bulova is an American watch brand, Citizen, a Japanese watch brand, currently owns the company. Even though Bulova is based out of New York’s City, that doesn’t mean its watches are only manufactured there.

They have a wide range of locations where their watches are made, including Japan, Switzerland and Hong Kong. Bulova purchases its timepieces from a manufacturer who can produce them at a specific price depending on the model and the customer’s financial situation.

Accu-Swiss watches, for example, are made in Switzerland from start to finish. Japan makes the mid-range models, and Hong Kong makes the lower-end Caravelle models.

Where to buy Bulova Watches?

On Amazon, you can find a wide selection of Bulova watches, whether you’re shopping for yourself or your loved ones.

Or, if you prefer, you can visit the Bulova website directly.

How to Spot a Fake Bulova Watch?

fake bulova watches

You can keep checking on trapping moves to determine whether your Bulova watch is authentic or not.

  • Check for flaws.
  • Check for misspellings or lettering errors.
  • If you purchase a new one, it should include a separate bag of plastic and pins, as well as additional links. The watch will be fake if these things are absent.
  • The display should have a Bulova pillow.
  • The bezel should be counter-clockwise.
  • The logo must have a 3D appearance and be reflective.

Are Bulova Watches Worth it?

Because Bulova has been around for more than a century, it’s easy to see their value. Bulova watches are unrivalled in the industry regarding their quality and design. 

Furthermore, their watches are worth the money because of the features they include. They are built to last, are incredibly accurate, and are easy to use. To conclude, it is safe to say that Bulova watches are worth the investment.


Hopefully, you’ve already got the answer to the question, “Is Bulova a luxury brand?” There is no doubt that Bulova is an excellent watch brand, but its price range is too low to be considered a luxury brand, as luxury watches usually cost more than $2,000.

We hope that this article was helpful to you. Please let us know if you have any questions or concerns in the comment section below. Thank you so much!

Frequently Asked Questions (FAQs)

Is Bulova a good watch brand?

Bulova has been around for more than a century and is a well-known watch brand in the industry. Bulova watches are renowned for their design, style, and functionality. So, if you’re on a budget but still want a high-quality watch, this is one of your best options.

Are Bulova Watches Automatic?

Yes, some Bulova watches use automatic movements. Automatic movements wind themselves, eliminating the need to change the battery or manually rewind the watch.

Bulova has a wide range of automatic watches in various styles and designs, so if you prefer automatic watches, Bulova is a perfect pick!

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